Abstract
This opinion article aims to highlight the critical role music consumption may play both at the individual and subcultural level simultaneously: it provides a means through which consumers enter into a therapeutic process that may culminate into the convergence of cognitive, affective, and conative conditions. Contrary to prior studies that concentrate on such conditions, largely in a mutually exclusive manner, this article aims to pave the way for a more holistic picture that may help us have a complex comprehension of the multifaceted music consumption phenomenon.
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