Music business handbook and career guide

Abstract

Foreword - Stan Cornyn Part I MUSIC IN THE MARKETPLACE 1. Overview More Than Pop Art Versus Commerce Historical Development: Finding a Paying Audience Influence of Mass Media The Arts and Entertainment Industry 2. The Music Business System Getting Through the Maze Music Business Studies in Higher Education Help Wanted! Part II SONGWRITING, PUBLISHING, COPYRIGHT 3. Professional Songwriting The Market Predictors of Success The Craft The Business of Writing Income Sources Publishing Options Evaluating Publishers The Songwriters Guild of America Contract Reassignment or Default Breaking In 4. Music Publishing Types of Publishers Administration Contracts With Writers Split Copyrights, Copublishing Copyright Protection: Sampling Promotion, Advertising Income Sources Trade Associations 5. Music Copyright Background Essential Provisions Key Terms Coverage Exclusive Rights Fair Use of Copyrighted Material Copyright Ownership Transfer or Assignment Work Made for Hire Musical Arrangements Sound Recordings Compulsory Mechanical License Royalty Payments Duration of Copyright Formalities Infringement, Remedy Record Counterfeiting, Penalties Changing Laws Rights in Names and Trademarks A Final Note on Law Part III BUSINESS AFFAIRS 6. Music Licensing Music Rights: An Overview Performing Rights Organizations Keeping Track of the Music Membership Options Mechanical Licenses Synchronization Licenses Cable Television Licenses Video Licenses Transcription Licenses Jukebox Licenses Dramatic Music Rights 7. Agents, Managers, and Attorneys Agents Managers Attorneys Business Management Techniques 8. Artists' Recording Contracts AFTRA Agreements AFM Agreements 9. Unions and Guilds American Federation of Musicians American Federation of Television and Radio Artists American Guild of Musical Artists American Guild of Variety Artists Actors' Equity Association Screen Actors Guild International Alliance of Theatrical Stage Employees Other Unions and Guilds Part IV MANAGING, PRODUCING, AND MERCHANDISING 10. Artist Management Discovering Each Other The Financial Relationship Manager's Commission Advancing the Career Personal Management Agreement 11. Record Production Record Producers Matching Producer to Artist Production Deals The Recording Studio: Operation and Selection The Five Stages of Record Production Getting Started as a Producer Professional Associations 12. Concert Promotion Getting Started Booking the Artist Making an Offer The Art of the Deal Contracts Marketing Publicity and Public Relations Sponsorships Ticketing 13. Arts Administration The Classical Music Market Perspective Representative Organizations Symphonic Music Funding the Arts State Arts Councils Administration 14. Music Products Music Retailers Sales Leaders Promotion of Musical Products Financial Management in Music Retail New Trends in Music Retail Trade Associations Opportunities for Employment Part V THE RECORDING INDUSTRY 15. Scope of the Recording Industry Perspective Major Labels Independent Labels Specialty Labels Do-It-Yourself Recording Recording Company Structure National Academy of Recording Arts & Sciences 16. Record Promotion, Distribution, and Retailing The Marketing Plan The Elements of a Marketing Plan Record Distribution Retail Merchandising 17. Record Markets Research Methods The Charts Data Collection Market Research Record Categorization Stylistic Preferences 18. The Digital Age The Double-Edged Sword Internet Synergy Labels Lay Seeds of Self-Destruction Smaller, Cheaper, Faster, Better (?) The Economics of Digital Distribution: Change and Evolution The New Economic Order The Digital Future Part VI MUSIC IN BROADCASTING AND FILM AND THEATER 19. Music in Radio Types of Stations Audience Identification and Market Research Spectrum of Formats How Commercial Radio Stations Work 20. Music in Television Variety and Talk Shows Music Specials/Events/Awards Shows Theme Songs Background Music and Foreground Spotlights The Singer/Actors The Commercials The Evolving TV Picture TMTV and the Rise of the Music Video Producing Short-Form Videos 21. Dramatic Scoring for Motion Pictures and TV Background The Craft Music Scoring for TV Library Music Hiring Practices 22. Music in Advertising Influences on Style Jobs Music Uses Budgets Station Logos The Agency Role Spot Production 23. Music and Theater Types of Musical Theater Broadway Musicals Theater Associations Production Components 24. Business Music Foreground and Background Music Service Companies Production Music Libraries Part VII CAREER PLANNING AND DEVELOPMENT 25. Career Options Creative Careers Producing/Directing Careers Performing Careers Teaching Careers Broadcasting/Film/Video Game Careers Music-Related Careers Entrepreneurs/Starting Your Own Business 26. Starting Your Own Business Getting the Process Started Choosing a Name Forms of Ownership Permits and Legalities Raising Funds Marketing Web Promotion Accounting and Finance Keeping Track of the Money Operations Management Management Where to From Here? 27. Career Development Defining Goals Climbing the Ladder Finding Work Part VIII CANADIAN MUSIC INDUSTRY AND INTERNATIONAL COPYRIGHT What You Need to Know About Canada's Music Scene - Richard Flohil International Copyright: The World Market Outside the United States - Phil Hardy and Dave Laing Appendix A: Membership and Copyright Forms Appendix B: Selected Readings Appendix C: Professional Organizations Glossary Index About the Author and Editor