Museums’ Tales: Visualizing Instagram Users’ Experience

Abstract

AbstractSocial networks have renewed the ways audiences experience art and its spaces. The phenomenon concerns visitors, communicating their art experience through social media, and the artistic institutions, communicating their spaces and events. Sharing contents is a practice of fruition that allows the experience to be textualized. Our research focuses on how Igers represent themselves and their experience at museums, through a qualitative and quantitative description of the data collected. Our approach can support art institutions’ communication strategies.