Multiplier approach to assessing the investment attractiveness of chemical industry enterprises

Abstract

The article analyzes the approaches of national and foreign scientists to assess the investment attractiveness of the enterprise, special attention is paid to the fact that the company is considered as an object and subject of the investment process. The purpose of the study is to develop a comprehensive method for assessing the investment attractiveness of chemical industry enterprises in the East Kazakhstan region. The presented methods of assessing investment attractiveness allow taking into account not only quantitative indicators, but also qualitative ones, which is especially important for obtaining a more complete result, and can also be used in conditions of unilateral access to information. As a result of the study, the most investment-attractive enterprises of the chemical industry of the East Kazakhstan region were identified, which at the initial stage should become priorities of the investment policy of the regions. These enterprises are points of growth that can form a driving effect for the development of such enterprises and the region as a whole.