Abstract
Building a market-oriented green technology innovation system is important for China's green development. In this system, the government, enterprises, and consumers promote green innovation. Given this backdrop, this study constructs an evolutionary game model that combines the government, enterprises and consumers to analyse their evolution trend of strategy by simulating theoretical analyses. It is found that government subsidies for enterprises and consumers, benefits of enterprises speculation, and green consumption costs affect the enterprise decisions of green innovation. These factors significantly affect the enterprises' decision-making of green technology innovation. It is also observed that the market mechanism motivates enterprises' green technology innovation under pandemics. It is suggested that adopting more green consumption subsidy policies, improving the supervision mechanism and formulating more incentive policies from other aspects will be useful policy implications.
Highlights
Green technology innovation plays an important role in developing ecological civilisation construction
Market orientation of green technology innovation system refers to the specific network composed of relevant factors in green technology, based on the main market part, market rules, market system, market mechanism, to promote green technology research and development, diffusion and applications
The enterprise will lose the motivation to carry out green technology innovation, and the government will give up the subsidy policy due to ineffectiveness
Summary
Green technology innovation plays an important role in developing ecological civilisation construction. A three-party evolutionary game model of government, enterprises and consumers is established to deeply analyse enterprises’ green technology innovation behaviour under the guidance of the market. Through the comparative empirical analysis of two kinds of policy effects of green technology innovation, Jaffe et al (5) proved that the incentive effect of market-oriented incentives environmental policy is more significant than that of commanding regulatory policies He (6) observed that combining the Research and Development (R&D) subsidy policy and environmental regulation policy affects green technology R&D. Because of increasing green demand, scholars’ research perspective has gradually turned into the issues of enterprises’ green innovation based on market-oriented. This paper will analyse the influencing factors of enterprises’ green innovation decision-making based on market orientation by constructing a three-party evolutionary game model of government, enterprises and consumers.
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