Abstract

With the intensification of global economic integration, international exchanges have become increasingly frequent, and employers have put forward higher requirements for ICC (Intercultural Communication Competence) of college students. In this paper, in ICC mode, the multimodal evaluation model framework of ICC is constructed by using multimodal theory. The evaluation object is Chinese college students, the evaluation media are computers and networks, and the evaluation contents include knowledge, consciousness, speculation, attitude, skills, and strategies of cross-cultural communication. The research results will help Chinese college students overcome their fears during the cross-cultural communications, meanwhile,can strengthen the cultivation of ICC for students as well. After comprehensive consideration of various influencing factors, comparing the overall teaching quality of universities of different grades or the same grade can objectively reflect the overall teaching level of the university, hoping to provide some reference for the application of multimodal discourse analysis theory and CET (college English teaching).

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