Abstract
This research is a multi-modal discourse analysis of the sport events icon display program at the Opening Ceremony of the 2020 Tokyo Olympics. With the complexity of the research case itself, and the rapid changes in media communication methods, traditional discourse analysis theories can no longer meet the practical significance of fully understanding the meaning of the discourse and providing guidance for the creation of similar texts in the future. In accordance with the guiding of multimodal discourse analysis framework, this research analyzes the discourse from three levels, namely visual level, aural level and cultural level. The research separately summarizes the content features presented in each level. More importantly, the research has discovered the relevance among the three diecourse levels, which together construct the complete textual meaning of the case through superimposition.
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