Multi-modal Discourse Analysis of Chinese Hit Film Poster the Battle at Lake Changjin

Abstract

As an intuitive and effective way of cross-cultural communication, film poster is of great importance and has gained wide academic attention. As the science and technology develop rapidly, multi-modal discourse analysis has gradually become one of the hot topics in linguistic research. However, previous research had mostly focused on the text analysis of movies, thus there is a scanty of systematic research on movie poster from multi-modal perspective. Therefore, this paper chooses one hit film the battle lake at Changjin to explore how each symbol work together to construct its meaning in a movie poster. It is hoped that this paper could be helpful for the audience to appreciate the movie from new angles.