Abstract
In this study, I explored the complex multimedia performances of an interactive computer-mediated community. Through the frameworks of Erving Goffman's dramaturgical perspective and Dell Hyme's ethnography of communication, I explored the patterns of multimedia performance of a virtual community called the Palace. The findings demonstrate how virtual architecture, visual context, virtual space/proxemics, and avatars can be used in social interaction in communities on the World Wide Web. More importantly, the analysis represents the multimedia communicative processes that serve to foster and sustain virtual communities. These communication patterns of the multimedia chat community represent a form of virtual dramatic performance in contemporary communication. Based upon the findings, conclusions, implications, and future directions for scholarship are explored in detail.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
