Abstract
The objective of this paper is to explore the state of multimedia search functionality on major general and dedicated Web search engines in Chinese language. The authors studied: a) how many Chinese Web search engines presently make use of multimedia searching, and b) the type of multimedia search functionality available. Specifically, the following were examined: a) multimedia features - features allowing multimedia search; and b) extent of personalization - the extent to which a search engine Web site allows users to control multimedia search. Overall, Chinese Web search engines offer limited multimedia searching functionality. The significance of the study is based on two factors: a) little research has been conducted on Chinese Web search engines, and b) the instrument used in the study and the results obtained by this research could help users, Web designers, and Web search engine developers. By large, general Web search engines support more multimedia features than specialized ones
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