Multi-Level Sentiment Analysis of Product Reviews Based on Grammar Rules

Abstract

Vietnamese is a tonal and isolated language. Its highly ambiguity makes the designing of methods for sentiment analysis being difficult. For getting the most effectiveness, the designed method has to analyze sentiment of sentences based on combining the grammar and syllable structures of Vietnamese. In this paper, a method to build a Vietnamese dataset of product reviews with many sentiment levels, including very negative, negative, neutral, positive and very positive, is proposed. This method can be scaled to a large dataset using for analyzing sentiment of product reviews. Moreover, a solution to add more grammar rules of Vietnamese into the pre-processing of sentiment analysis is also constructed. Those rules simulate the sentiment recognition of humans and help to increase the accuracy of sentiment determination. The combination of grammar rules and some methods for sentiment analysis are experimented on the Vietnamese dataset of product reviews to classify them into sentiment-levels. The testing results show that their accuracy and F-measure are improved and suitable to apply in the practical business analyzing of customer behaviors.