Abstract
This paper situates the context for entrepreneurship in the creative industries sector in New Zealand. Setting promotion of the creative industries against an overarching national context of the government's Growth and Innovation Framework, the focus of the paper is the screen production industry, mainly the film industry. Buoyed by The Lord of the Rings –The Return of the King's Oscar success and other acclaim, the industry appears to be surfing high waves, making it an interesting case to examine. Commencing with delineation of the nature of entrepreneurship in the creative sector, the discussion continues within an integrative multi-level entrepreneurship framework.
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