Abstract

PurposeThis paper aims to provide evidence on the multilevel effects of a method of knowledge transfer centred on the expert.Design/methodology/approachA longitudinal evaluation of the method's effects was undertaken in several companies. This method of knowledge transfer in cognitive psychology is centered on the reflexive relationship between the expert and the tasks which he has to carry out. The analysis in clinical sociology show that the effects of such a method make it possible to observe organizational learning induced on the level of the expert, the group and the global strategy.FindingsCoding is conceived as an aid for the expert, it transforms the expert's knowledge and strengthens their professional legitimacy in transmission. The conceptualisation of their practices, as well as verbalising the problems which it causes, transforms work rules. These cognitive and organizational changes then have consequences on the conditions of negotiation for new business and business strategy.Research limitations/implicationsThe method observed is applicable to various levels of qualification but also for entrepreneurs who have expert knowledge. It requires time and is implemented when management desires an organizational change coupled with innovation.Practical implicationsAssisting the experts in the codification and transmission of knowledge supports co‐alignment between KM and strategy.Originality/valueThe focus is on the direct reflexive effects of codification on the expert but also on the indirect effects on the organization and management.

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