Abstract
As we turn our attention to the ideal measurement of sexual orientation, what questions should we ask? How do we determine the best items, the best phrasing, the optimal order? How do we address the very different needs of clinicians (more information, please), ivory-tower academics (not too many variables, please), and those who write the questions for large-scale, government-funded surveys (simplicity and clarity, please)? The consensus: Most future measures of sexual orientation (with the possible exception of the large-scale surveys) should record data on attractions to women separately from attractions to men. We must find a way to allow sexual fluidity to emerge from participants' responses. And, although difficult, achieving some degree of standardization of the wording of these measures is also desirable. Finally, the pioneering technique of cognitive interviewing should be avidly embraced when working in this exciting but difficult area.
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