Multidestination Pleasure Travel Patterns: Empirical Evidence from the American Travel Survey

Abstract

This study explores multidestination travel patterns within the context of domestic travel in the United States based on the 1995 American Travel Survey household data. The results of a series of analyses show that a relatively high proportion of pleasure travel in the United States includes visits to multiple destinations; further analyses identify various patterns of multidestination travel. The findings indicate that destination marketing organizations need to identify specific destinations that can be strategically bundled to improve their marketing efforts.