Abstract

Analyses the need to prepare business students in the art of multicultural communication as we approach the millennium. Assesses four research areas: language codes; learning of roles and norms; affective speech development and applied communication. Of the four, applied communication appears to be the most suitable and useful for most business courses. It suggests that course instructors with high‐performance goals should organize and select study teams with members comprising of a cultural mix, educational experience and work experience, the combination of which should provide competitive advantage to attain the intended goals. Rationalizes the up and down sides of team learning in some detail. Finally, assesses the advantages of multicultural team learning in communication competency.

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