Abstract
In the Internet of Things era, panel displays play a major role in human life, because humans frequently use liquid crystal displays to monitor their electrical devices. The display industry creates remarkable economic output, but every manufacturing process inevitably has some undesirable effects on the environment. With the increasing awareness of environmental protection, balanced development is necessary to address the emerging market trends. However, short-sighted manufacturing corporations that focus solely on financial performance can achieve only short-term profits. The purpose of this study was to develop the most effective sustainable improvement strategies that can enhance competitive advantages in real-world situations. The proposed method combines the balanced scorecard and a new hybrid modified multiple attribute decision-making model which together adopt the DEMATEL technique to construct the influential network relation map and develop the DEMATEL-based ANP with the VIKOR method to deliver strategies that integrate environmental sustainability and competitive advantage. Finally, a real-world case study applying the proposed method to the cases of liquid crystal display manufacturers was conducted. Then, this paper discusses the effective use of natural resources, development of enterprises, and sustainable competitive advantage in this context. Various manufacturers, communities, and stakeholders can benefit from the coopetition solutions explained by the proposed method.
Highlights
In the Internet of Things era, human life is intimately interconnected with digital technologies, such as thin-film transistor liquid-crystal displays (TFT-LCDs)
This study considers sustainable competitive advantage as an aspiration level
Through the integration of sustainability, competitive advantage, and balanced scorecard (BSC), the original four BSC dimensions and characteristics of the TFT-LCD panel industry are consolidated with environmental concepts and condensed into the 16 indicators of the DEMATEL-based ANP (DANP)-V model of sustainable competitive advantage
Summary
In the Internet of Things era, human life is intimately interconnected with digital technologies, such as thin-film transistor liquid-crystal displays (TFT-LCDs). Consumers rely on display panels to monitor their electrical devices, and growing demand has motivated the development of the TFT-LCD industry in the world. TFT-LCD manufacturing processes yield highly desirable products, such processes create undesirable byproducts in addition to producing pollution that can endanger the environment. The common consensus is that a balance must be established among the environment, society, and governance (ESG) [1]. This environmental consciousness guides consumers’ opinions when they make purchasing decisions. Almost all electronic products still rely on display panels for monitoring and/or control, which are manufactured by TFT-LCD factories. The aim of this study was to develop the most effective sustainable improvement strategies for enhancing competitive advantages in real-world situations
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