Abstract
The assumed separation between judgments of preference and perception typical of most formal multiattribute decision-making models is questioned in favor of an information-processing formulation in which systematic perceptual errors are associated with, and revealing of, underlying preferences. A model and methodology is proposed for measuring the preference-perception interaction and hypotheses about such interdependencies are tested in a laboratory experiment.
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.