Abstract
Sustainable transitions within industrial branches are a complex problem since they involve emerging technologies, as well as cultural, market and policy-related changes. Recent studies emphasise the need for analytical approaches that not only do justice to this complexity by reflecting relevant trends and determinants, but also reveal insights that are intuitive enough to be implemented without major effort. Aiming at addressing this trade-off, we pursue a strategic analytical procedure that links external factors from multi-level perspective and internal, company-specific dynamic capabilities. We draw on expert interviews and subsequent qualitative analytical evaluation to obtain insights regarding individual motives, visions and boundary conditions of actors from the German automotive industry. Our contribution is both conceptually and practically important, as it unveils manifestations of significant dynamic capabilities and provides recommendations for change managers and policy makers leading to successful, sustainable transition in the automotive industry.
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