Multi-Disciplinary Access in Conceptual Design for Advertising of The Public Space

Abstract

This master's thesis is a qualitative empirical research for multidisciplinary conceptualization of an urban public space, with emphasis on development processes for affirmation of ecological and social sustainability, and structuring of socio-spatial relations. The research includes an inter-contextual analysis of a comprehensive theoretical context and a specific case study that highlights urban community gardens as potential initiatives for spatial and social reshaping. The findings of the research support a conceptual design of public space that popularly does not result in a tangible product, but can also be activism for rethinking what exists or a continuous process of socio-spatial relations. The research complements the theoretical framework of the design methodology with conceptual analysis of the design as a process of continuous integration of several disciplines.