Multi-Aspect Sentiment Analysis Hotel Review Using RF, SVM, and Naïve Bayes based Hybrid Classifier

Abstract

In the hotel tourism sector, of course, it cannot be separated from the role of social media because tourists tend to share experiences about services and products offered by a hotel, such as adding pictures, reviews, and ratings which will be helpful as references for other tourists, for example on the media online TripAdvisor. However, tourists' many experiences regarding a hotel make some people feel confused in determining the right hotel to visit. Therefore, in this study, an aspect-based analysis of reviews on hotels is carried out, which will make it easier for tourists to determine the right hotel based on the best category aspects. The dataset used is the TripAdvisor Hotel Reviews dataset which is already on the Kaggle website. And has five aspects, namely Room, Location, Cleanliness, Registration, and Service. A review analysis was carried out into positive and negative categories using the Random Forest, SVM, and Naive Bayes based Hybrid Classifier methods to solve this problem. In this study the Hybrid Classifier method gets better accuracy than the classification using one algorithm on multi-aspect data, namely the Hybrid Classifier got an average accuracy 84%, Naïve Bayes got an average accuracy 82.4%, Random Forest got an average accuracy 82.2%, and use SVM got an average accuracy 81%