Multi angle analysis of digital media and its application in marketing management

Abstract

With the rapid development and popularization of the global Internet, the world has become a public information platform. In front of today's fourth media, the Internet, some traditional media have not finished their own transformation. Web2.0 has triggered another new media revolution. With the emergence of microblog, blog and other media carriers, the era of we media has emerged. We media not only provides a platform for individuals to play, but also puts forward a new direction for the marketing development of small and medium-sized enterprises. Through the research on the application of new media in marketing, and in-depth analysis of its advantages and disadvantages, as well as some problems existing in the marketing of enterprises using new media, and puts forward practical suggestions and solutions to these problems, This is conducive to the development of China's new media marketing industry in a positive direction.