MULTI-AGENT MODEL OF THE DISTRIBUTION CHANNELS MANAGEMENT SYSTEM OF AGRO-INDUSTRIAL ENTERPRISES

Abstract

The purpose of this scientific article is to develop a multi-agent model of the distribution channel management system of agro-industrial enterprises in order to identify promising directions for the development of sales policy based on the use of information and communication methods.To achieve this purpose, the research was conducted on the dialectical method of cognition, the conceptual provisions set forth in the works of domestic and foreign scientists on the distribution channel management of enterprises. To accomplish the assigned tasks, the following basic research methods were used: abstract-logical, abstraction, and concretization, a systematic approach, observation, and an expert evaluation method. The methodical basis of the research was general and special methods, namely: system analysis; economic and mathematical methods, tabular and graphical methods, methods of comparison and grouping, and economic and mathematical modeling in order to develop a multi-agent model of the distribution channel management system of agro-industrial enterprises.It has been established that the growing need for the development of an effective information system of the distribution channel management of agro-industrial enterprises, increasing the heterogeneity of the constituent elements and the number of parameters of the distribution system requires expanding the range of methodical approaches to the distribution channel management in the direction of modeling the distribution channel management system of enterprises. In particular, this is fundamental in solving the problems of organizing and operational and technical management of the transport distribution network.At the same time, it is impossible to identify promising directions for the development of sales policy using information and communication methods based on new technologies without the modernization of the existing management system (MS) by developing an information management system, which in the future will enable the realization of all potential opportunities for effective and operational transport network based on packet technologies.Thus, in connection with a significant change in modern information and communication technologies, a change in the processes of functioning of the elements of the distribution channel management system of agro-industrial enterprises and their interaction, a change in the monitoring mechanisms of the functioning of the system elements, it becomes necessary to develop a new architecture of the management information system of distribution channels (MIS of DC) in order to increase the level of competitive advantages of an enterprise for the long term.