MUDANÇAS NA PRODUÇÃO DE CERVEJA ARTESANAL NA REGIÃO SUL FLUMINENSE DURANTE A PANDEMIA

Abstract

Introduction: Brazil is the third largest beer producer in the world and with the arrival of the COVID-19 pandemic, beer consumption has undergone an adaptation with closed restaurants and bars or bars with reduced public capacity. Objective: The objective of this study was to explore the changes arising from the pandemic in microbreweries in the southern region of Rio de Janeiro in the period between March and September 2020.Methods: The survey was conducted using a form consisting of eleven questions, which addressed issues related to changes in beer production. Results: The results showed that 53% of the breweries showed an increase in production and the arrival of new consumers during the COVID-19 pandemic. These changes brought adaptations in filling, with an increase of 17.6% in the use of PET bottles and innovation in marketing, with 88% using delivery and/or e-commerce applications. Conclusions: The results showed the increase in production and the arrival of new consumers during the COVID-19 pandemic. These changes aroused retail behavior in industries, making them adapt and search for innovations.