Abstract

The mucua is the fruit of the embondeiro or baobab (Adansonia digitata L.) and originates from Africa. It has a high content of ascorbic acid and dietary fiber, along with antioxidant properties. The aim of this study was to test the acceptability of the mucua fruit in natura in a sample of Portuguese adults and test its intention to consume and availability to pay for this fruit. After providing the fruit, participants fulfilled a questionnaire for their socioeconomic characterization and tested their acceptability and willingness to pay for the fruit. The participatants in this study (n=53) were 20 years old, primarily female (80.8%), Portuguese (73.1%), and students (86.6%). The tasters considered the following aspects of the mucua fruit pleasant or very pleasant: global appreciation (49.2%), color (71.2%), shape (53.8%), flavor (40.4%), aroma (48.5%) and texture (44.2%). Approximately 30% of tasters would be willing or very willing to consume this fruit regularly and pay 3 €/ kg (62.9%). The mucua had good acceptance by the tasters, and the color, the form, and the global appreciation, were the attributes with the best scores on the acceptability test. In addition, they were willing to consume it regularly if they were available at an economically affordable price.

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