Abstract
Ca dao about couple's love are a part of Vietnamese folklore. In this article, we study Ca dao about couple's love from the perspective of pragmatics, specifically showing communication strategies used by folk authors. Through the survey, we found that, in order to establish and maintain a harmonious relationship in communication, folk authors have had strategies to choose appropriate words and ways to establish appropriate linguistic actions. In addition, they implement the strategy of creating implication by using ambiguous, roundabout speech and using indirect-speech actions. Reasonable communication strategies have contributed to helping folk authors achieve optimal communication purposes.
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