Msmes still exist and benefit in the new normal era

Abstract

During the Covid 19 pandemic, MSMEs in Bandung faced very difficult times. Many MSME Actors can not survive or in other words roll out. Various ways are done by MSMEs to stay afloat. One of them is by reducing the workforce and innovating and creativity following the developing conditions. However, there are many obstacles faced by MSMEs in the post-Covid 19 pandemic or the new normal. This is due to significant changes in government regulations and consumer behavior. So that it has an impact on the business run by MSMEs. The government that establishes health protocols to prevent the spread of Covid in every aspect of community activities and the spread of the Covid 19 Virus that still can not be handled makes consumer behavior more selective in choosing and using products. So that consumers only buy products that they need and guaranteed health at affordable prices and more are done online. This is the problem faced by MSMEs where the marketing of their products that have been marketed offline inevitably has to be done online. In addition, the required product quality standards must be guaranteed and safe Covid 19 Virus is a challenge for MSMEs to be strict in the production process activities to reach consumers. Another major problem is the business capital that is needed by MSMEs in running their businesses. The solution of these constraints provides directions and explanations related to the use of Digitalisasi Marketing for the onlinesales process. Control the quality of production and explain how to get Business Capital. The plan of such activities include preparing and implementing briefings and explanations of activities using Digital Marketing, Production Quality Control, and how to obtain Business Capital. This activity was carried out with the aim of keeping MSMEs exist and gaining profit in the New Normal Era. © 2021 Karadeniz Technical University. All rights reserved.