MSMEs MANAGEMENT DEVELOPMENT TO ACHIEVE BUSINESS SUTAINABILITY AND ENVIRONMETAL SUSTAINABILITY: VIEWED FROM VARIOUS MANAGEMENT PESPECTIVES: MARKETING

Abstract

Considering business sustainability as well as environment sustainability at post-Covid 19 era like nowadays, the objective of this community service activity is to equip many Micro Small and Medium Enterprises (MSMEs) business owners in Bantar Sari Village District Rancabungur Bogor with the necessary business strategies in the forms of tools and on hand guidance especially to tame the volatile conditions after the pandemic. Profit motive is among major aims of setting up a business, and environmental sustainability could also among other objectives, nonetheless, at the time after a crisis like the pandemic, sales thus profits can be volatile, markets could have been rebound, but inevitable many MSMEs still find difficulties to survive in dealing with effects of the multi-faceted crisis including at the current post-pandemic era. Some MSMEs can survive while many of them are forced out of their businesses. The objects of the activity are MSMEs in Bantarsari Rancabungur Bogor, West Java. Important survival kits/tools and guidance on how to deal with MSMEs businesses especially in the field of marketing theories and real on hand practices guidance to be provided at the event, apart from the provision of the module. The result expected has been delivered including the knowledge and experience on how to provide many MSMEs in the targeted area with more business and marketing management knowledge and personal confidence. The evidence from this activity shows that their business and marketing skills in dealing with the post crisis opportunities has risen, in a hope that many more of them would thrive in businesses. Having the right choice of business strategies, uniquely designed marketing programs including product innovation and e-marketing as well as personal touch services to conquer the current situations are compulsory to provide, along with the provision of a handful of practical examples.