Abstract
The study presented in the paper employs the benefit-based approach to analyse the potentials of dark tourism as a context which outlines cultural tourism within a broader framework of contemporary tourism development. The focus of the research is the Kragujevački oktobar Memorial Park, which is one of the most infamous dark tourism spots in Serbia - well known among its residents as well as the Balkan region. The research looks into the travellers' reasons for visiting the sight, their on-site experiences and benefits gained. The results of the study highlight the identified motivation and reasons for visiting the Memorial Park, as well as provide a comprehensive overview of the ways the visitors are affected.
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