Abstract
This baseline study looks at the uses and marketing efficacy of MP3 music blogs. These are blogs that fans and bands use to post music (actual MP3s) and information concerning artists. An online survey of 250 users of these blogs was conducted in 2006. Through music blogs, patrons are exposed to a huge catalog of music for free. The data suggest that downloading music from a blog does not mean that the downloader is going to go out and purchase the downloaded artist's album (CD), and it might actually make a purchase less likely. But these blog readers are still die-hard music fans and still purchase more albums than casual music listener. For a band to be most effectively marketed through MP3 blogs it is apparently important that the band is featured on the blog with positive comments from the blogger.
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