MP27-12 DO SEXUAL HEALTH PROFESSIONAL SOCIETIES WEBSITES SERVE AS A PUBLIC RESOURCE FOR SEXUAL MEDICINE?

Abstract

You have accessJournal of UrologySexual Function/Dysfunction: Evaluation I (MP27)1 Sep 2021MP27-12 DO SEXUAL HEALTH PROFESSIONAL SOCIETIES WEBSITES SERVE AS A PUBLIC RESOURCE FOR SEXUAL MEDICINE? Brian Le, Katharine Tippins, and Marissa Falkiewicz Brian LeBrian Le More articles by this author , Katharine TippinsKatharine Tippins More articles by this author , and Marissa FalkiewiczMarissa Falkiewicz More articles by this author View All Author Informationhttps://doi.org/10.1097/JU.0000000000002024.12AboutPDF ToolsAdd to favoritesDownload CitationsTrack CitationsPermissionsReprints ShareFacebookLinked InTwitterEmail Abstract INTRODUCTION AND OBJECTIVE: Professional societies in the field of sexual health have multiple missions including professional development, networking, education and advocacy. Seeking to better understand how well they achieve their public-facing goals of education and advocacy, we compared the web traffic patterns of the top ten societies. METHODS: The top ten professional societies for sexual health were selected based on results of the 4 most used search engines and were analyzed using Alexa.com web-traffic analysis. Alexa uses a proprietary methodology that combines a site's estimated traffic and visitor engagement over the past three months. Analysis was limited to the past 3 years prior to February 2021. We used the audience overlap tool, the site comparison, site linking and keyword and search engine optimization tools to help us determine what kind of audience these sites were truly engaging. We separated terms into professional internal and public facing missions. RESULTS: The top ten societies based on search engines are: issm.info, aasect.org, smsna.org, essm.org, iasrsite.org, theamericanboardofsexology.com, sash.net, sexscience.org, worldsexualhealth.net, isswsh.org. The ISSM website has the highest global rank and page views. The AASECT is the most linked site. Most visits are achieved through search engines and often directly, suggesting a professional member audience. Anejaculation, climacturia, and male anorgasmia were the most common organic search terms. Searches for conferences, professional certification, and licensed therapists was 3 times more common than organic sexual medicine terms. Audience overlap shows a deep divide between sexual therapist heavy societies and medical/surgical societies (figure 1). CONCLUSIONS: Sexual medicine societies’ websites mainly serve a member-facing focus and does not appear to direct public web traffic. It is rare to end up at a professional society’s website using the most common sexual medicine keywords. Source of Funding: None © 2021 by American Urological Association Education and Research, Inc.FiguresReferencesRelatedDetails Volume 206Issue Supplement 3September 2021Page: e476-e476 Advertisement Copyright & Permissions© 2021 by American Urological Association Education and Research, Inc.MetricsAuthor Information Brian Le More articles by this author Katharine Tippins More articles by this author Marissa Falkiewicz More articles by this author Expand All Advertisement Loading ...