Abstract
ABSTRACT The diffusion of the Internet has transformed B2B and B2C relationships, changing industry boundaries. Multimedia companies provide the products and services essential for these new forms of business. This article conceptualises the industry in terms of cottage, craft, creativity and copyright characteristics. Based on empirical data, it compares aspects of multimedia companies in Romania and England, relating to products, skills, employees, future developments and success factors. The findings confirm that notwithstanding differences relating to the respective countries' economic environment, the conceptualisation is supported and multimedia has many of the characteristics of an emerging industry.
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