Abstract
AbstractToday companies are struggling to secure a sustainable competitive advantage in a market that is relentlessly more and more competitive. Traditional strategies, like cutting costs and expanding market share, have produced only minimal results. And ominously, these approaches are criticized for being guided by nonrelevant information produced by a firm's information technology (IT) system. But the authors of this article believe there is still a business empowerment role for the chief information officer (CIO)—by expanding IT services. And the authors give a step‐by‐step plan to make a company more competitive in this tough market by using a more advanced approach to IT management. © 2013 Wiley Periodicals, Inc.
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