Moving Beyond the Ribbon

Abstract

This article examines the contemporary breast cancer movement in the United States, arguing that mainstream advocacy groups employ a medicalized approach. These organizations focus on raising awareness, providing support systems, and raising money for medical research. I argue that organizations which address more structural issues—such as lack of access of care and lax environmental protection laws—provide a more useful model for breast cancer activism. The article suggests ways that the breast cancer movement could forge links with other social justice movements, such as the anti-globalization movement, the peace movement and the environmental justice movement.