Abstract
Based on a foundation of an integrated sport program for positive social change and health promotion, this paper presents a case study of the relationship between a corporate sponsor (JP Morgan), and a community-based health promotion/social change organization (Football United). The paper articulates the various issues that arise in management of such a program, and the involvement of sponsors in its operation. 
 
 Illustrated through the JP Morgan - Football United case study, the paper explores: the difficulties of maintaining a program that remains faithful to the expectations and demands of each stakeholder group involved; the challenges involved in harnessing support for a program when moving beyond the one-dimensional transfer of funds; the different needs and expectations of/for volunteers this type of complex health promotion intervention. 
 
 This case study has been written to propose that an “integrated partnership” between a corporate body and a social change organization can produce significant advantages beyond the scope of uncomplicated financial contribution
 
 The key feature documented is that corporate investment can move beyond abstract “lump-sum” social responsibility, towards targeted contributions to detailed outcomes through sustainable and meaningful involvement in a health promotion framework. This in turn equates to funding stability and a more empowering partnership for the health promotion/social change organization.
Highlights
IntroductionDeveloped through a participatory community building health promotion methodology, it has expanded from a number of small-scale activities (camps, weekly community programs) to include eight regular school programs, Saturday morning programs, camps, large-scale tournaments, personal development programs and opportunities to represent Football United on a global scale
There is research evidence that social exclusion is a determinant of negative physical and psycho-social health (Hayes, Gray, Edwards & Australian Institute of Family Studies 2008; VicHealth 2005)
CCS Journal is published under the auspices of UTSePress, Sydney, Australia sectors is indicative of heightened awareness about problems of social inclusion and willingness to act in the interests of vulnerable groups, such as humanitarian immigrants and refugee families
Summary
Developed through a participatory community building health promotion methodology, it has expanded from a number of small-scale activities (camps, weekly community programs) to include eight regular school programs, Saturday morning programs, camps, large-scale tournaments, personal development programs and opportunities to represent Football United on a global scale. These programs involve approximately 800 refugee, immigrant and disadvantaged youth and children per year in a direct manner, with an impact reaching far wider across their families and communities
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