Abstract
There are many types of tourism promotion and many more potential sources of tourist attractions, but in the category of ‘hallmark events’ one type of attraction and promotion has been largely ignored. This paper states the case of motion picture films' ‘pulling’ potential of the US tourist. Along with the notion of US tourists travelling to movie sites within the USA the paper suggests that the movie ‘Crocodile Dundee’ increased awareness of Australia's attractions in the minds of potential travellers. Reasons for attraction potential appear to lie within the motivations of escape, pilgrimage and a quest for untainted environments. These motivations are illuminated for the viewing public through movie storylines offering extended periods of vicarious contact with the destination and its attraction features.
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