Abstract
This study extends the application of the Functional Theory of Political Campaign Discourse to investigate the nature of the first Arab presidential debate in history. The study also shows how such mediated discourse has been influenced by rhetorical use of the presidential candidates. It is found that the distribution of speech functions represented in attacks, acclaims and defenses has important significances in such kind of discourse. The theory hypothesizes that ‘acclaims' are more common than attacks or defenses in debates and the analysis confirms such hypothesis. The analysis of this first Arab presidential debate reflects significant rhetorical strategies analysed within the framework of the Theory of Political Campaign Discourse. The findings depict the role of media as an influence on the political situation in Egypt at the climate of political conflict especially when the two candidates have totally different political and ideological backgrounds.
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