Abstract

Growth of traffic in the city of Yogyakarta is dominated by private vehicle, while the urban public transport service is not satisfactory for consumer. In November 2015 the transport service based application called Go-Jek began operation in Yogyakarta. This service offers a transportation service that is safe, convenient, fast, cheap and more attractive the interest of consumers to use. The purpose of this study is to evaluate the operating system Go-Jek services, the public interest to this service, the feasibility of Go-Jek services as a mode of transportation in Yogyakarta. This research was conducted in the city of Yogyakarta and Sleman. The research method is done by using a questionnaire to the respondents: the driver and the consumer of Go-Jek. The analysis was conducted to assess the level of satisfaction and expectations of respondents using Importance-Performance analysis methods. Operating system Go-Jek is currently quite good, but needs to be further improved. Ranges of Income from 843.300 3.243.300 Indonesian Rupiah per month be perceived by the driver is good enough, while minimum income of workers on average in 2017 amounted 1.337.645 Indonesian rupiah per month in Yogyakarta Special District. Recommendations to the Go-Jek company in order to implement transparency in setting policies and systems to avoids the problems to the driver Go-Jek

Highlights

  • Congestion occurs almost everyday in Yogyakarta as a medium city, especially during office hours and on weekends

  • Will be discussed further on the problems occurring with the Go-Jek operational system, the level of Yogyakarta's interest in Go-Jek services, an analysis of the Go-Jek service feasibility level, and the comparison of transportation costs between Go-Jek and private vehicles

  • Go-Jek service is used at certain times only, for example when going to the station or shopping center

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Summary

Introduction

Congestion occurs almost everyday in Yogyakarta as a medium city, especially during office hours and on weekends. The condition of Yogyakarta City increasingly jammed and increasingly crowded by private vehicles, making the city of Yogyakarta is considered to require adequate public transportation, considering the number and variety of public transport in Yogyakarta somewhat compared with other provincial capital. On November 16, 2015, Go-Jek's transportation service began operations in Yogyakarta by offering safe, convenient, fast, practical, and inexpensive transportation services. PT.GoJek Indonesia is the first Indonesian technology company to provide application-based transportation services. In carrying out this business, PT.Go-Jek Indonesia cooperates in partnership with motorcycle and car drivers in major cities of Indonesia. Since applicationbased transportation services are currently in demand from the public, further study on the feasibility of application-based transportation services, especially Go-Jek services, as a mode of transportation in Yogyakarta

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