Abstract
Franchising as a form of business development (both locally and internationally) is becoming of great importance also in Polish market. It results from relative safety of this business concept, as well as an international expansion mode. The objective of the article is to indicate the most important premise of franchise internationalization and to compare main motives and barriers occurring during franchise growth process, both on local market and abroad. The article presents results of research conducted among Poland-based franchisors. It indicates that there is a strong tendency towards development among existing franchisors. In case of barriers responders’ judgment was comparable, indicating that selecting appropriate franchisees creates most difficulties. As for motives it appeared that they differ depending on the expansion direction. Growth on local market is usually strategic in nature while foreign expansion is distinguished as passive approach resulting predominantly from received cooperation offers. It can be therefore assumed that international expansion is rarely an priority part of franchise development strategy.
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