Abstract

Organizational adoption of innovations does not always follow easily comprehendible patterns.This is often the case with interorganizational information systems (IOS), where adoption isdependent on attributes related both to the organization and to its environment. The presentstudy operationalizes the Tornatzky and Fleischer (1990) model for organizational adoptionin order to investigate reasons for adoption and non-adoption among businesses in the Danishsteel and machinery industry. This particular industry segment had been subject to massiveinformation campaigns focusing on the benefits of IOS in the form of EDI from businessassociations. The study suggests that environmental and organizational attributes rather thantechnological attributes are the main determining forces for adoption of EDI.Keywords: B2B e-commerce, interorganizational information system, electronic datainterchange, adoption, and diffusion

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