Abstract
ABSTRACT This study aims to investigate the motivations for undergraduate students to pursue studies in culinary arts. The research consists of a mixed methodology, a survey with 94 students from 64 different Brazilian universities, and two focus groups, one group with ten students and one group with twelve students. The students were in their last year of university. The results show that the motivations to pursue a culinary arts degree are related to personal interest, field attractiveness, university degree, and the growing emphasis on culinary shows. The contribution of this research is its innovative approach to examine why students are studying culinary arts.
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