Motivations of Retail Shoppers for Store Based and Non-Store Retailing: A Comparative Study

Abstract

This comparative study aims to explore the motivations of retail shoppers for store-based and non-store retailing. The study utilized a mixed-methods approach, combining online surveys and in-depth interviews to collect data from a diverse sample of retail shoppers. The findings suggest that convenience and accessibility are the main motivators for non-store retailing, while experiential factors such as social interaction and sensory stimulation play a crucial role in driving store-based retailing. The study highlights the importance of understanding the complex and diverse motivations of retail shoppers and emphasizes the need for retailers to tailor their strategies accordingly. By catering to the unique needs and preferences of their customers, retailers can develop effective marketing and sales strategies to boost customer engagement and loyalty. The study provides valuable insights for retailers looking to optimize their operations and improve the overall shopping experience for their customers.