Abstract
There are many momentous events that accompany the journey of childbirth, one of which is the discovery of the fetus’s sex. Many expecting families are unaware that in addition to traditional approaches, newer technologies enable an earlier determination of the fetus’s sex. This may be because little research has been conducted on reasons why expecting mothers opt for an earlier identification technique. A company focused on DNA-based prenatal and pediatric tests, Gateway Genomics, aimed to specify the motivations behind early fetal sex determination by acquiring input from expecting mothers who purchased the SneakPeek® Early Gender Test, which can be utilized as early as 8 weeks into pregnancy. Following data collection and analysis, it was revealed that there were various motives that influenced the selection of an earlier fetal sex determination method. The most significant factors were curiosity and the ability to shop for and name the fetus.
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