Motivations and Expectations of Residents Revisiting Small Museums in Communities: The Case of Beijing Guo Shoujing Memorial Museum

Abstract

The management of small museums is closely related to the understanding and participation of the surrounding residents. However, this topic has not aroused enough attention in the academic area. As an integral part of community culture, residents' evaluations and visiting patterns can significantly impact the reputation and business status of small museum. To investigate audience participation and motivation at the Beijing Guo Shoujing Memorial, the researcher conducted interviews and natural observations. The study highlights personal, work, and social needs as the primary drivers of residents' re-participation in community small museums. These findings hold value for guiding the future development of small museums in the community.