Motivations and Differential Participation in a Community Currency System: The Dynamics Within a Local Social Movement Organization1

Abstract

Community currency is an understudied, alternative social movement. These local networks are grassroots, collective efforts to form an alternative market with the hopes of empowering the economically marginalized and building social capital. Original data collected from members of a local currency system are employed to investigate their motivations to join and the congruence between motivating factors and various forms of participation. Four categories of motivations are identified and multivariate models are estimated to assess which are the most salient predictors of differential participation. The results provide some support for the congruence hypothesis. As Knoke (1988) predicted, member motivations play a role in shaping forms of participation. This evidence is used to draw larger implications for social movement research.