Motivational Taxonomy in Professional Association Members’ Conference Participation Decision Making

Abstract

This study examined the push and pull motivational effects on the association members’ conference participation decision making, and compared and contrasted the dichotomous sub-factors within each of push and pull components for the professional association market. It also comparatively analyzed the magnitude of each motivational influences on professional association members with different ranks and positions. The results indicated that push factors exert greater influences than pull factors on professional association members. Within the push factors, self-enhancement factors have more significant effects than psychological factors. The motivational effects vary depending upon the individuals’ ranks/positions in the institute.