Abstract
AbstractWe analyze the motivation of entrepreneurs who lead business internationalization. We study how motivation affects the entry timing into overseas markets as well as the selection of markets. We use the regulatory focus theory that recognizes two orientations: promotion versus prevention. Then, we define a typology of entrepreneurs: early explorer, straggler exploiter, early exploiter, and straggler explorer. We review interviews published in a Spanish journal centred on internationalization and perform a content analysis that allows us to identify the motivation of entrepreneurs. Results indicate that promotion focus is the most common and that experiential knowledge emerges as a key factor in the shift in motivation governing the selection of overseas markets. Copyright © 2017 ASAC. Published by John Wiley & Sons, Ltd.
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