Abstract
Current circumstances are forcing companies to react quickly to the changes that are taking place. Maintaining competitiveness and survival depends on adaptability and the search for innovations. The goal of modern human resource management is to stimulate employees to be creative and utilise their potential. The aim of this study is to find out what motivational factors Czech companies use to stimulate and encourage the creativity of their employees and whether the chosen factors for achieving this are related to company size.
Highlights
In today's globalized world, businesses are increasingly exposed to turbulent change, which places high demands on the ability to adapt quickly and innovate
Research shows that creativity is significantly motivated by independence, recognition of performance and enjoyment of work [11], which is an approach that is less widely applied in the Czech Republic
5 Conclusion In Czech companies, the motivational factors meaningfulness of work and emphasis on health are the most frequently used to stimulate the creativity of employees, as are cooperation and responsibility - an inner sense of responsibility
Summary
In today's globalized world, businesses are increasingly exposed to turbulent change, which places high demands on the ability to adapt quickly and innovate. This process can either generate opportunities for business success, or pose a huge threat to a businessvery existence [1]. Supporting and using creativity in a company is becoming a great challenge for managers at all levels. The key drivers of competitive advantage are inimitable intangible resources [2], such as a company's ability to foster innovation and creativity [3,4,5]. Industry 4.0 is changing approaches to human resource management, whereby creativity is becoming a key element [8,9]
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