Abstract
This study explains motivational/de-motivational factors for women employment from rural development standpoint. In doing so, quantitative approach and case study research design have been applied. The numeric data are collected from 72 respondents whereas narrative information are generated from five participants selected form five government and five non-government institutions of Vyas Municipality of Tanahu District. In this stance, anonymous self administered questionnaires and key informant interview techniques are applied. The result shows that motivational factors (i.e. salary, bonus, security, safety promotion) are encouraging women to perform their duty/responsibility effectively and efficiently with honorable way. They are not only supporting to their family livelihood but also playing gender role (social, economic & political roles) in community and society. However, some of the respondents are also experiencing less paid salary, sexual harassment, physical difficulties at the time of menstruation and not sufficient maternity leave (de-motivational factors). De-motivated women are failed to join in higher education and unable to perform gender role for rural development. Thus, better to address de-motivational factors by the local development stakeholders including aged persons supporting deeply rooted patriarchal systems of Hindu culture for motivating women for employment.
Highlights
The term motivation is derived from the world motive
Motivational science is limited to the psychological factors, apart from the psychology the factors like education, health, business affects the motivational level of human beings (Higgins & Kruglanski, 2000)
Motivational factors are categorized into two parts i.e. intrinsic factors and extrinsic factors
Summary
Motivation is willingness and energy to devote for a certain task continually, until the desire result is achieved. It is a psychological phenomenon that encourage individual to perform their activities more effectively and efficiently that is must for achieving desired organizational goals. Motivational science is limited to the psychological factors, apart from the psychology the factors like education, health, business affects the motivational level of human beings (Higgins & Kruglanski, 2000). Likewise, the forces such as biological, social, emotional and cognitive derive the motivational factors. Motivational factors are categorized into two parts i.e. intrinsic factors and extrinsic factors
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
