Abstract
Background: Informal women entrepreneurs in the rural villages of North-West strive to progress from poverty to prosperity. There is a growing appreciation that the conditions that support women’s ability to start and grow ventures may be different from those that help men and therefore there is a need to examine the motivational factors affecting women’s enterprise development.Aim: The study aimed to identify the motivational factors of women in the Mahikeng area to start informal enterprises, the barriers they experience and their developmental business needs.Setting: The study focussed on informal women entrepreneurs in the rural villages of Mahikeng in the North-West province.Methods: In total, 80 face-to-face questionnaires were completed with women entrepreneurs. A principal component analysis of 15 items of the total questionnaire was performed on the data to determine which items could be reduced and transformed into new components.Results: ‘Destitute conditions’, ‘Entrepreneurial Spirit’ and ‘Passion for Product’ emerged as the three underlying motivational factors. The component ‘Destitute conditions’ was ranked as the most important reason for starting an informal business. The need to transcend impoverished conditions (a push factor) and the need for self-determination (a pull factor) were almost equally strong amongst the 80 participants. ‘Lack of financial and business skills’ was ranked as the biggest obstacle to keeping the business running. Ninety-one per cent of the women entrepreneurs reported that they had never received any training from the government or the private sector.Conclusions: Access to basic infrastructure, training, funding and business networks will enable self-efficacy behaviour of women entrepreneurs in the Mahikeng district to move beyond poverty. Recommendations included the establishment of a regional database of informal women entrepreneurs, the improvement of basic facilities and infrastructure and access to microloans as well as training by the formal sector.
Highlights
The Little Engine thought of the good little boys and girls on the other side of the mountain who would not have any toys or good food unless she helped
In the children’s book The Little Engine That Could (Piper 1978), the tiny engine thought about how the little boys and girls on the other side of the mountain would not have their toys and food unless she helped
The research revealed that the informal women entrepreneurs in the Mahikeng rural district intend to move the food and toys to the other side of the mountain through self-determination but need business education and financial support to grow their businesses out of survival mode into profit maximisation
Summary
The Little Engine thought of the good little boys and girls on the other side of the mountain who would not have any toys or good food unless she helped. The research revealed that the informal women entrepreneurs in the Mahikeng rural district intend to move the food and toys to the other side of the mountain through self-determination but need business education and financial support to grow their businesses out of survival mode into profit maximisation. There is a growing appreciation that the conditions that support women’s ability to start and grow ventures may be different from those that help men and there is a need http://www.sajesbm.co.za. There is a growing appreciation that the conditions that support women’s ability to start and grow ventures may be different from those that help men and there is a need to examine the motivational factors affecting women’s enterprise development
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